PPC Manager (VAC-A2879)

Job description

Our client is a young and dynamic marketing agency for the adult entertainment industry based in Limassol, specializing in digital advertising and online marketing strategies and they are looking to hire a talented and experienced PPC Manager to join their team.

Job Duties

• Campaign Strategy: Develop and implement PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
  
  Keyword Research: Perform extensive keyword research to identify opportunities for new campaigns and optimize existing ones.
  
  Budget Management: Oversee and manage PPC budget allocations, bid management, and daily spend to ensure efficient ROI and adherence to the overall budget.
  
  Ad Copywriting: Craft compelling ad copy and create eye-catching visuals that align with brand messaging and drive high click-through rates (CTR).
  
  Performance Analysis: Monitor and analyze campaign performance metrics, such as CTR, conversion rates, cost per conversion, and ROI.
  
  A/B Testing: Conduct A/B tests on ads, landing pages, and targeting strategies to continually optimize campaign performance.
  
  Reporting: Prepare regular reports on campaign performance, providing insights and recommendations for improvements.
  
  Stay Updated: Keep up with industry trends, new PPC tools, and best practices to ensure our campaigns remain competitive.
  
  Collaboration: Work closely with the marketing team to ensure consistent messaging and branding across all channels.
  
  Landing Page Optimization: Collaborate with the web design team to create and optimize landing pages to improve conversion rates.
  
  
  

Job Requirements

Proven experience as a PPC Manager or Digital Marketing Specialist

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools Google Analytics

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Job Benefits

Competitive salary based on experience

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: PPC Manager - VAC-A2879. We look forward to hearing from you!