Sports Direct

About the company

Sports Direct is part of The Frasers Group largest Sports and Fashion Retailer. We sell a variety of products including Nike, Adidas and Puma as well as our own brands Slazenger, Lonsdale, Everlast & Karrimor in over 800 stores worldwide. The Group has had 30 years of consecutive sales growth and store expansion. The Premium Lifestyle division operates c. 130 stores in the UK, under fascia’s which include Flannels, Cruise, USC and Van Mildert. Internationally our growth has proven unrelenting, with our products being offered via wholly-owned retail outlets, joint ventures with other retailers and stores in other retailer’s stores.