User Acquisition Manager

Job description

Job Title: User Acquisition Manager

Project: Sweeps US

Location: Remote (Full-Time)

About Us:

At Kings Entertainment Inc., we’re on a mission to revolutionize online entertainment. Our upcoming Social Casino project is set to launch in April 2025, and we’re seeking a talented User Acquisition Manager to drive growth and build a strong user base from day one. If you have experience in the social casino or social gaming industries and a passion for data-driven marketing, we’d love to hear from you!

Key Responsibilities:

Strategic Planning: Develop and execute user acquisition strategies tailored to the Social Casino project.

Campaign Management: Plan, launch, and optimize paid marketing campaigns across various channels, including Facebook, Google Ads, TikTok, and programmatic advertising.

Performance Analytics: Monitor and analyze campaign performance, leveraging KPIs such as CPI, CPA, ROAS, and LTV to improve acquisition efficiency.

Audience Targeting: Use audience segmentation and behavioral data to identify and attract high-value users.

Collaboration: Work closely with the creative team to produce compelling ad content and collaborate with the product team to align marketing efforts with user needs.

Market Research: Stay updated on industry trends and competitor strategies to identify opportunities for innovation and differentiation.

Budget Management: Manage and allocate acquisition budgets effectively to maximize ROI.

Vendor Relationships: Partner with ad networks, affiliates, and other third-party platforms to expand acquisition efforts.

Qualifications:

Proven experience as a User Acquisition Manager in the social casino or social gaming industries is a must.

Strong expertise in paid user acquisition strategies and tools, including Facebook Ads Manager, Google Ads, and app marketing platforms.

Analytical mindset with experience in tracking and interpreting KPIs.

Hands-on experience with mobile user acquisition, including iOS and Android platforms.

Knowledge of retention strategies and a holistic understanding of the user lifecycle.

Ability to work independently in a remote setup and collaborate effectively with cross-functional teams.

Excellent communication and organizational skills.

Bachelor's degree in Marketing, Business, or a related field (preferred but not required).

What We Offer:

Competitive salary with performance-based bonuses.

Opportunity to work on an exciting, cutting-edge project in the social gaming space.

Flexible, fully remote work environment.

Professional growth opportunities in a dynamic, innovative team.

How to Apply:

If you’re ready to bring your expertise and passion for user acquisition to Kings Entertainment Inc., we’d love to hear from you! Please send your resume and a brief cover letter highlighting your experience with social casino or social gaming projects to [email protected].