Marketing Analyst (VAC-A2553)

Job description

Our client is a collection of companies within Fintech that are each specializing in distinct areas of expertise. They are currently looking to onboard a Marketing Analyst to join them at their offices in Limassol option to be stationed either Remotely / Hybrid / On-site.

The company is seeking to hire a Marketing Analyst to join our dynamic team and transform data into powerful insights, driving innovative strategies and shaping the future of our brand.

Job Duties

Campaign Performance Analysis:

• Monitoring and analyzing the performance of marketing campaigns across web and mobile platforms
  
• Identifying key performance indicators (KPIs) and tracking them to measure the effectiveness of campaigns
  
  Data Interpretation:
• Collecting and interpreting data to uncover actionable insights that can inform marketing strategy
  
• Reporting and Dashboard Creation
  
• Generating regular reports summarizing the performance of marketing initiatives.
  
• Creating and maintaining interactive dashboards to provide real-time visibility into campaign performance
  
  Customer Behavior Analysis:
  
• Collaborating with the product team to analyze customer behavior and engagement on our platforms.
  
• Providing recommendations for improving user experience and engagement
  
• A/B Testing and Experimentation:
  
• Planning and executing A/B tests and other experimentation to optimize campaign performance and user experience.
  
  Competitive Analysis:
  
• Staying informed about industry trends and competitive landscape to ensure our marketing strategies remain cutting-edge
  

Job Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field
  
• Proven experience in marketing analysis or a similar role
  
• Proficiency in data analysis tools and software (e.g., Google Analytics, AppsFlyer, Amplitude, Looker)
  
• Strong analytical and problem-solving skills
  
• Excellent communication skills to present findings and insights to cross-functional teams
  
• A keen eye for detail and a passion for delivering data-driven results
  

Job Benefits

• Up to 3k Net a Month
  
• Net Salary Pay Rise every year
  
• In - house Lunch (15 Euros lunch voucher to use daily)
  
• Discount Cards
  
• 21 Days Annual Leave
  
  Working Hours:
  
  Monday to Friday - Flexible (8.30am -5pm or 9am - 5.30pm)
  30mins Lunch break
  
  TO APPLY for this job opportunity, send your CV (in English please) and include the reference: Marketing Analyst - VAC-A2553. We look forward to hearing from you!